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A Haircare Brand
Problem Statement
“ Natural Hair masks being the less preferred solution to various hair problems creates
a constraints. Also, the time required to
use natural ingredients to help hair is alot, which is not what is wanted by the teenagers and young adults. "
The Mission
“no!” is a fun brand introduced in
the market to attract and create an interest amongst the younger crowds towards natural hair products.
Target Audience
Teenagers and young adults facing issues with their hair and want to try products that are made with natural ingredients.
The Brand
Introducing a new range of natural and sulphate free hair products, starting off with hair masks for different types of hair related issues.
“no!” is a brand that does just that!
The Vision
To make youngsters and young adults want to use hair products that are made with natural ingredients.
Brand Personality
Fun
Vivacious
Lively
Youthful
Clean
Brand Guidelines
Logo
Texture of leaf
Play with the 'no' symbol
'no!' because no more hair problems
Monochromatic
With Brand Colours
Spanish Carmine
Very Pale Orange
Brand Colours
Spanish Carmine
Inspired by fruits
and flowers
Waterspout
Inspired by
water
Mantis
Inspired by
nature
Typography
Logo Clearspace
Logo Misuse
Logo Variation
The “o” from the logo
It can be used in places where:
-the complete logo cannot be used
-only symbol seems to be more
appropriate than the entire logo.
“no!” makes hair masks which currently comes in three variants.
These hair masks come with three different flavours that target different hair related problems. One for Frizz, one for Split Ends and one for Hairfall.
Hair Mask Packaging Design
Packaging Anatomy
Packaging Flatlay
Packaging Mockup
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