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Promotion
Design
An event-management company that organizes parties based on the personality of the baby
Brief:
The project was taken ahead with an aim to find a problem that revolved under the topic ‘Gender’ and hence, to find a design solution to it.
Design Solution:
Concept:
Brand Identity:
Brand Identity:
Colour Scheme
Problem Statement:
Gender reveal parties have gained so much popularity in the recent years, despite having so many repercussions. It’s saddening to see people stuck on such an outdated concept of ‘gender’. There is a need for an awakening. The associations of colours with gender is also proved to have such a long term effect on people.
Target Audience: To-be parents who are planning to have to reveal parties.
Aim: To help parents understand the stereotypes that they are giving in to.
To create an event planning company that curates parties based on the personality of the baby.
Using colour theory with it's corresponding
personality traits.
Typeface
Logo Construction
Circle size ratio: Red:orange/purple/blue:pink:
yellow/brown/green:
(25:20:15:10)
5:4:3:2
Autumn in November
Monochromatic:
White on Black
Chromatic
Black on White
The use of only the coloured circles:
This can be used in spaces and places where it seems as though the company name cannot fit and will ruin the graphical
appearance and also where the name has already been used, to
avoid repetition.
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